Introduction.  Who am I?  Who are You?

Discussion: What is an audience anyway?

Measuring the size of an audience:

History and Methods

Products used in the American Media Industry

Measurement of Gross & Cumulative Audience:
Definitions and Calculations

Student Presentations of Ratings Article

The future is NOW for Nielsen & Arbitron

Other Measurement Companies & Their Methods
Final Sign Up for Data Collection/Analysis/Presentation

Introduction to Media Lab Software

Designing Experiments to Analyze Audience Response to Telecommunications

Presentation of Experimental Article
Laboratory Method Lecture: Continuous Response Measure

Midterm

CRM Data Collection Exercise Dr. Potter

Laboratory Method Lecture: Thought Listing

CRM Presentation

Thought Listing Data Collection Exercise: Victoria & Lelia

Laboratory Method Lecture: Secondary Task Reaction Time

Thought listing presentation

STRT Exercise: Tien Li, Di, Soyoung

Laboratory Method Lecture: Heart Rate

STRT Presentation

Heart Rate Exercise: Ty, Young Ik, Won, Melissa

Laboratory Method Lecture: Skin Conductance

Heart Rate Presentation

Skin Conductane Exercise: Sangyoung, Juyoung, Matthew, Xiaohui

Laboratory Method Lecture: Memory Measures

Skin Conductance Presentation

Memory Exercise by Dr. Potter

Course Evaluation

Final Literature Summaries Due by Noon