T344--Programming Strategies
First Semester (Fall) 2010-2011
Section: 16292
Professor
Dr. Robert Potter
rfpotter at indiana <dot> edu
Website
Phone
856-2546
Course Meeting Time/Place
Mondays & Wednesdays 2:30-3:45pm
RTV 245
Office Hour
11-noon M-F
M,W,F in RTV 305
Tuesday & Thursday in the Angles coffee shop in the IU art Museum
Associate Instructor
Bridget Rubenking
brubenki at indiana <dot> edu
Office hours:
Tuesday 3-4pm
Wednesday 3:45-4:45pm
The AI office is located in the Telecommunication Advising Suite (Room RTV 240F)
Description
The goal of this course is to introduce students to telecommunication program planning, development, and selection, as well as scheduling strategies utilized by radio and television stations, networks, cable systems, and syndication. We will also discuss how recent technologies (the web, digital television, DVRs, satellite radio, etc.) impact traditional telecommunication programming.
Prerequisites
T 207 or consent of the instructor
Course Format
This course will consist primarily of 2 lectures per week in a medium-sized lecture room. There will be occasional small group discussions and exercises focusing on topics pertinent to the course.
Requirements Met By T344
This is a course in the Telecommunications Industry and Management area of emphasis.
Required Text
Eastman, S. T., & Ferguson, D. A. (Eds.). (2006). Media Programming (8th Edition). Belmont, CA: Wadsworth.
Lotz, A. (2008). The Television will be Revolutionized. New York: NYU Press.
Other required readings will be placed on Oncourse. I will let you know when they are available and how to access them. Your task will be to print and/or read them in time for the class discussion and/or the reading quiz.
OTHER IMPORTANT ADMINISTRATIVE INFORMATION
Use of Technology in the Classroom
IU is one of the great wireless universities in the world. Many of you will bring laptop computers to class. And, of course, we all have cell phones...many of which can be used to access web content. If you use these technologies to advance class discussion (i.e., find an example of what we are talking about on YouTube, support an argument you are making with an article on a trade website, etc.), I think that is great! Of course, using laptop computers to take notes on during class is appropriate as well. However, there are uses of technology which will compete with what we are trying to accomplish in the classroom. For example, I can't think of ANY reason for you to need to send a text message while you are in class. Don't do it. It's also hard to argue that looking at Facebook or setting your fantasy football lineup helps you make sense of the topics we are covering in class. I have a Facebook page and was the runner-up in my fantasy league last year. I love to do that stuff. I just don't do that stuff when I'm supposed to be learning/thinking. You shouldn't either.
Disabilities
To request disability accommodations, please contact IU Disabilities Services (855-3508) or visit their Website at http://www.indiana.edu/~iubdss/ for more information.
Academic Misconduct
I expect students at a major university to be honorable and to observe standards of conduct appropriate to a community of scholars. All acts of dishonesty in any academic work constitute academic misconduct. This includes, but is not necessarily limited to, the following:
Cheating-using or attempting to use unauthorized materials, information, or study aids in any academic exercise.
Plagiarism-representing the words, ideas, or data of another as one's own in any academic exercise.
Fabrication-unauthorized falsification or invention of any information or citation in an academic exercise.
Aiding or abetting academic dishonesty-intentionally or knowingly helping or attempting to help another student commit an act of academic dishonesty.
Academic Misconduct will not be tolerated in this class.
Religious Holidays
According to IU policy, I will make accommodations if you need to miss class for observance of a religious holiday. However, there are some things that you MUST do in order for these accommodations to be made. Find out what they are by visiting http://www.indiana.edu/~deanfac/download/download.html
Grading Scale
I will use the following scale to assign final grades:
A 93%
A- 90%
B+ 87%
B 83%
B- 80%
C+ 77%
C 73%
C- 70%
D+ 67%
D 63%
D- 60%
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