T344 Tentative Schedule, Fall Semester 2011
It is recommended that you read the assigned readings for each day in the order they are listed
MT=Media Today (Textbook)
Other Readings are available on electronic reserve & Dr. Potter will provide directions to them in class.
Date Readings What's Happening In Class
Monday Aug. 29 -- Introduction.  Who am I?  Who are You?
Wednesday Aug 31

MT 2

 What is programming?
Eyeballs & Eardrums: The goal of the Program Director
Current challenges in programming
Monday Sept. 5

--

Labor Day (No Class Meeting)
Wednesday Sept. 7

MT 3

 Influences on programming decisions
Mini Writing 1 due by Midnight
Monday Sept. 12

MT pages 464-466

E-Res:
Lotz 6, Nielsen Scholastics, Arbitron PPM

 Counting Eyeballs & Eardrums: The Old Ways, The New Ways and Promised Future
Wednesday Sept. 14

MT 5

E-Res:
Lotz 1

Important Differences Between Television Distribution Outlets
And, Why Your TV is not My TV

Mini Writing 2 due by Midnight
Monday Sept. 19

E-Res:
Eastman (p. 146-158)

MT 13

The Television Program Development Process...

......How it Was/Is
Wednesday Sept. 21

MT 6

E-Res:
Lotz 3

The Media Program Development Process...

.....How it Is/Will Be....Maybe
Monday Sept. 26 -- Unit 1 Exam
Wednesday Sept. 28

E-Res:
Eastman (p. 128-135)


Review MT p. 466-470

Broadcast Network Primetime Strategies

Mini Writing 3 due by Midnight
Monday Oct. 3

E-Reserve:

Gillan (Ch 3)

Broadcast Network Primetime Strategies continued
Wednesday Oct. 5

E-Res:

Eastman Ch. 3

Affiliate Programming Strategies Outside of Primetime

The Role of Syndication
Monday Oct. 10 --

Return Exams & Discuss

Programming Strategies for the Digital Side Channels
Wednesday Oct. 12

E-Res:
FCC Web link

 

Negotiations by the Affiliate PD: Must-Carry and Affiliate Agreements

Mini Writing 4 due by Midnight
Monday Oct. 17

E-Res:
Eastman Ch 7
Link: Public TV's Vision of Itself
Link: Public TV--Serving a Country not a Market

Public Television Programming
Wednesday Oct. 19

Review MT 13

E-Res:
To Be Announced

Strategies for MSO/Satellite TV Programmers
Monday Oct. 24

--

Unit 2 Exam
Wednesday Oct. 26

--

Strategies for Cable Network Programmers
Monday Oct. 31 --

Cable Network Strategies cont.

Mini Writing 5 due by Midnight
Wednesday Nov. 2

E-Res:
Ad Age Article on Webshows

Return Exams & Discuss

Alternative Means of Video Programming Distribution
Monday Nov. 7

MT 10

E-Res:
Link: Billboard Charts

Intro to Radio Programming: Differences in formats
Wednesday Nov. 9

MT 11

Music Categories, Hot Clocks, and Rotations
Monday Nov. 14

E-Res:
Link: All Access

 Music Rotations cont.
Wednesday Nov. 16 --

Modern research in music radio
Research Exercise, Part 1

Mini Writing 6 due by Midnight
Monday Nov. 21 --

No Class Meeting
Online Lecture with Required Content
(National Radio Programming: Syndication and Satellite)
Wednesday Nov. 23 --

No Class Meeting
Thanksgiving Break
Monday Nov. 28 --

Research Exercise, Part 2
Wednesday Nov. 30

E-Res:
Eastman Ch 12
Link: Fairness Doctrine

Information Radio
Monday Dec. 5

E-Res:
Pandora article TBA

Alternative Means of Audio Programming Distribution

Mini Writing 7 due by Midnight
Wednesday Dec. 7 MT14

Programming Strategies Applied to Games

Course Evaluations

Catch Up & Review for Final Exam
Monday Dec. 12 --

FINAL EXAM 10:15am-12:15pm
     

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