| Date | Readings | What's Happening In Class |
| Wednesday Sept. 3 | -- | Introduction. Who am I? Who are You? |
| Monday Sept. 8 | Ch 1 | What is programming? Influences on programming decisions Current challenges in programming |
| Wednesday Sept. 10 | Ch 2 | Introduction
to ratings--History and calculations |
| Monday Sept. 15 | Reserve | Changes to how ratings data are collected Trade article discussion day |
| Wednesday Sept. 17 | -- |
Quiz
1 (Lectures, Chapters 1 & 2) |
| Monday Sept. 22 | Ch3 | The Television
Program Development Process |
| Wednesday Sept. 24 | Ch 4 | The TV Business: Networking & Syndication |
| Monday Sept. 29 | -- | Quiz 2 (Lectures, Chapters 3 & 4) Prime time programming strategies |
| Wednesday Oct. 1 | Ch 10 | The Impact of new technologies on strategy |
| Monday Oct. 6 | Ch 7 | Public Television Programming |
| Wednesday Oct. 8 | Ch 5 | Nonprime-Time Network Television Programming |
| Monday Oct. 13 | Ch 6 | Life of an Affiliated Station Quiz 3 (Lectures, Chapters 5 & 6) |
| Wednesday Oct. 15 | Reserve | Trade article discussion day |
| Monday Oct. 20 | -- | Unit 1 Exam--multiple choice |
| Wednesday Oct. 22 | -- | Unit 1 Exam--essay |
| Monday Oct. 27 | -- | The creation
of a "new" broadcast network and Programming an independent |
| Wednesday Oct. 29 | -- |
The Switch to Digital |
| Monday Nov. 3 | Ch 8 | Strategies for the Cable/Satellite System or MSO Programmer |
| Wednesday Nov. 5 | Ch 9 | Quiz
4 (Lectures, Chapters 7, 8, 9) |
| Monday Nov. 10 | Reserve | Trade article
discussion day |
| Wednesday Nov. 12 | Ch 11 |
Intro to Radio Programming: Differences in formats
|
| Monday Nov. 17 | -- | How music gets
"added" |
| Wednesday Nov. 19 | -- | Guest Speaker |
| Monday Nov. 24 | -- | Modern
research in music radio Music Research Exercise |
| Wednesday Nov. 27 | -- | No Class--Thanksgiving |
| Monday Dec. 1 | Ch 12 | Quiz 5
(Lectures, Chapter 11 & 12) Music Research Excercise Continued Intro to Information Radio |
| Wednesday Dec. 3 | -- | Information Radio continuted XM, podcasting, MP3s,
and peer-to-peer |
| Monday Dec. 8 | -- | Unit 2 Exam--multiple choice |
| Wednesday Dec. 10 | -- | Unit 2 Exam--essay |
|
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