After reading Eastman Chapter 9 you should be familiar with the following vocabulary:
Alternate Delivery Systems (ADS)
basic networks
premium networks
foundation networks
niche/theme networks
VOD
shelf-space
roadblock
And you should be able to answer these questions after reading Eastman Chapter 9:
1. What are the three general types of program services?
2. What strategies are cable systems using to get people to become more accustomed to VOD?
3. What are the four things that a cable programmer does?
4. Describe to common basic channel scheduling strategies.
5. Explain how qualitative data is more important than quantitative data to a programmer of a premium channel cable service.