After reading chapter 8 you should be familiar with the following vocabulary:

Cable System
MSO
DBS
VOD/NVOD
Phased rollout strategy
Must-carry
Retransmission Consent
Franchise Agreement
Channel Lift
Content Clustering
Thematic Clustering

And you should be able to answer these questions after reading chapter 8:

1. What is meant by multiplexed channels and theme networks? Why are each of these terms important?

2. Can you identify signature programs for all the theme networks on your cable system?