After reading chapter 6 you should be familiar with the following vocabulary:

Multiplex
O&O
Affiliate
Independent
Affiliation agreement
Network Compensation
PTAR
Weekly License
Per-episode
Cross-promotion
Image spot

And you should be able to answer these questions after reading chapter 6:

1. Explain what was meant by, "In truth, networks and affiliates need each other.” (p. 192) What factors tie affiliates to ABC, CBS, FOX, or NBC? What factors press them apart? Are all affiliates affected equally? How are station rank and market rank factors in their relationship? What are key elements in an affiliation agreement?

2. What strategies are recommended in the chapter for the early-fringe daypart? for prime access? What are the usual HUT level in these dayparts? How does a station choose which strategy to follow?

3.What are the main liabilities of local programming?

***Note: there will be no reading quiz questions on pages 106-108. Read it. Understand it in principle. Don't freak out about it.