After reading chapter 4 you should be familiar with the following vocabulary:

Prime time
Audience flow
Lead-off
Lead-in
Hammock
Block
Tentpoling
Counterprogramming
Blunting
Stunting

And you should be able to answer these questions after reading chapter 4:

1. Are the lifespans of popular television programs as long as they used to be? If not, what has caused the change?

2. How does a new program actually get produced? What are the steps that the show's creators go through?

3. What is the Standards and Practices Department?