After reading Eastman chapter 3 you should be familiar with the following vocabulary:

Syndicator
off-net and first-run (again)
Rep programmer
Pitch
Barter
Cash-Plus Barter

And you should be able to answer these questions after reading Eastman chapter 3:

1. What scheduling strategies do local PDs consider when deciding on syndicated programming

2. When program directors enter into agreements with syndicators, what are the typical terms of the deal?

3. What are the options available to a program director when s/he decides a currently schedule show may need to be replaced?

 

***Note: there will be no reading quiz questions on pages 106-108. Read it. Understand it in principle. Don't freak out about it.