After reading chapter 10 you should be familiar with the following vocabulary:

UGC
Widgets
Paid Search Placement
Portal
Cross-Referencing
Online panels
Server-side audits
Network Imitators

And you should be able to answer these questions after reading chapter 10:

1. What are the seven online programming formats?

2. The American Advertising Federation expects at least 20% of TV ad budgets will be shifted to online video by 2010. But, the way ads are paid for are different. How?

3. In one of our early lectures we discussed 5 Elements of Programming. Explain how these strategic considerations apply (or don't) to online programming strategies.

4. How has network television reacted to online programming? How about audio? The music recording industry?