After reading chapter 1 you should be familiar with the following vocabulary:

Mass-appeal channel
Niche channel
Off-network syndication
First-run sydication
Daypart
Stripping
Channel Repertoire
Fin-Syn Rules

And you should be able to answer these questions after reading chapter 1:

1. What are the three basic sources of television programs? Can you describe each of them?

2. Why is promotion of programming so important? Do you expect the need for promotion to increase or decrease?

3. What are the four general tasks that a programmer does?

4. What is the defnition of an external influence? What are the 5 influences discussed in the chapter?

After reading chapter 2 you should be familiar with the following vocabulary:

Peoplemeter
Focus group
Call-out research
Hook
Ratings Period
TVHH
HUT
Rating
Share
TSL

And you should be able to answer these questions after reading chapter 2:

1. Do national network program directors rely only on "gut instinct" to decide which shows to schedule? Explain.

2. How does Nielsen measure national viewership? How do they measure local viewrship?

3. What are the limitations to current way ratings data are collected?

4.How are radio ratings different from television ratings? Which are more reliable?