T343--Electronic Media Sales

Second Semester, 2008-2009

Section 13407

Professor       

Dr. Robert Potter

Contact Email                

rfpotter [at] indiana [dot] edu

Assignment Email

T343 [at] theaudioprof [dot] com

Phone              

856-2546

Office Hours

Mondays from 9:30-10:30am
Tuesdays from 3-5pm
RTV 305

Class Meetings

Mondays & Wednesdays from 8-9:15am
RTV 245

Description

This course is designed to introduce students to techniques and skills used in selling advertising for television, radio, cable and related professions. These include researching prospective client business; knowledge and application of the marketing model; understanding how to develop an effective media mix to achieve client marketing goals; preparing written and oral sales presentations. We will also discuss how technology designed to help audiences to avoid advertising (i.e., DVRs, satellite radio, portable mp3 players, etc.) makes the job of the salesperson more challenging.

Prerequisites

T 207 (with a C- or better) or consent of the instructor

Course Format

This course will consist primarily of 2 lectures per week in a medium-sized lecture room. There will be occasional small group discussions and exercises focusing on topics pertinent to the course.

Required Text

Media Selling
Warner & Buchman
Blackwell Publishing, 2004

Other required readings will be placed on electronic reserve. I will let you know when they are available and how to access them.

Requirements Met By T343

This is a course in the Telecommunications Industry and Management area of emphasis.

OTHER IMPORTANT ADMINISTRATIVE INFORMATION

Use of Technology in the Classroom

IU is one of the great wireless universities in the world. Many of you will bring laptop computers to class. And, of course, we all have cell phones...many of which can be used to access web content. If you use these technologies to advance class discussion (i.e., find an example of what we are talking about on YouTube, support an argument you are making with an article on a trade website, etc.), I think that is great! Of course, using laptop computers to take notes on during class is appropriate as well. However, there are uses of technology which will compete with what we are trying to accomplish in the classroom. For example, I can't think of ANY reason for you to need to send a text message while you are in class. Don't do it. I'll call you out and tell you to stop.

It's also hard to argue that looking at Facebook or setting your Netflix cue helps you make sense of the topics we are covering in class. Use your computer to make more sense of the class topics when you're in class.

Disabilities

To request disability accommodations, please contact IU Disabilities Services (855-3508) or visit their Website at http://www.indiana.edu/~iubdss/ for more information.

Academic Misconduct

I expect students at a major university to be honorable and to observe standards of conduct appropriate to a community of scholars. All acts of dishonesty in any academic work constitute academic misconduct. This includes, but is not necessarily limited to, the following:

Cheating-using or attempting to use unauthorized materials, information, or study aids in any academic exercise.

Plagiarism-representing the words, ideas, or data of another as one's own in any academic exercise.

Fabrication-unauthorized falsification or invention of any information or citation in an academic exercise.

Aiding or abetting academic dishonesty-intentionally or knowingly helping or attempting to help another student commit an act of academic dishonesty.

Academic Misconduct will not be tolerated in this class.

Religious Holidays

According to IU policy, I will make accommodations if you need to miss class for observance of a religious holiday. However, there are some things that you MUST do in order for these accommodations to be made. Find out what they are by visiting http://www.indiana.edu/~deanfac/download/download.html

Grading Scale

I will use the following scale to assign final grades:

A   93%

A-  90%

B+ 87%

B   83%

B-  80%

C+ 77%

C   73%

C- 70%

D+ 67%

D   63%

D-  60%

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