T343--Electronic Media Sales

Dr. Potter--Second Semester, 2008-2009

Course Requirements

Unit Exams (15% each, total of 30% of your final grade):

There will be two unit exams. Each will take place on two consecutive class meetings. The first day will consist of 50 points of objective questions (Multiple choice, true or false, etc.). The other day will consist of 50 points worth of short answer/essay questions. You will be given a list of potential essay questions one week prior to the exam. Therefore, your answers are expected to be well-thought out and clearly written.

Exams will be given in class on the dates scheduled. Alternate days and/or times for taking the tests will be made in the case of documented family emergency, documented personal illness, as indicated by Disability Services for Students (DSS), or for absences required for documented IU-sponsored activities (i.e., athletics, performing arts, etc.).

If you are entitled to accomodations via DSS, it is YOUR responsibility to contact me at least one week prior to each scheduled exam date in order for me to make arrangements. Do not expect to show up the day of the exam and have me find a separate room for you.

Case Studies (15% each, total of 30% of your final grade):

There will be two of these over the course of the semester:

The first will result in a written document completed by each student individually. Students will use concepts learned through textbook reading and class lectures to respond to a case.

The second case study will be a group project. Each group will submit a written document responding to the case as well as give an oral presentation to the class.

Final Project (30%):

Your grade will be based on your individual and group performance in a final project. You will be assigned to a group of students. Each group will be randomly assigned a media outlet and design a sales presentation addressing how that outlet could assist a client in meeting its advertising needs. Each group will also make a 15-20 minute professional presentation to a group of judges during the final exam period. The written and oral products will both be graded competitively.

Attendance (5%):

Six of the class meetings have already been randomly selected as attendance days. If you are in class for all 6 of those days, you'll receive 100% for this grade category. If you are here for 5 of those days, you'll receive 95%. If you are here for 4 of them, a 85% and so on. I will do my best to make this a course you want to come to. If I succeed, then this should not be an issue. My suggestion to you, however, is that if you are out of class for an "excusable" reason, find out from a classmate if you missed an attendance day. If you did, please bring me your written excuse.

Electronic Media Research Experience (5%):

One of the ways that more is learned about the impact of electronic media is through careful research on how people process it. A lot of that research is conducted right here in this department. Part of your grade in this course will require you to have experience in the research process. One way to do this is to participate in a research study conducted in the department. Occasionally, graduate students or other professors will come into class and ask for volunteers. Do this once, and you've fulfilled this requirement for this class.

You may not use an experiment that you participate in for another class to fulfill this requirement for T343.

Another way to fulfill this include attending a research lecture somewhere on campus and writing a 2-page paper discussing what you learned. The lecture must be Pre-Approved by Dr. Potter.

Finally, you can fulfill this by reading a research article from Journal of Personal Selling & Sales Management and writing a 2-page summary of it. You may search for this journal and obtain PDFs of its contents through IUCAT.

Extra Credit:

You may then participate in a second research study in order to receive 5% worth of extra credit on a unit exam score. Again, the article/lecture summary option is available as an alternative for this extra credit option.

Click Here to go to the T343 homepage