T340--Electronic Media Advertising
Summer Session, 2012
Section 6604
Professor
Dr. Robert Potter
rfpotter [at] indiana [dot] edu
Phone
856-2546 (leave message)
Class Meetings
Daily 11am-12:15pm
RTV 245
Office Hours
By appointment. Send an email with 3 days/times that work for you.
My office is in RTV 305
Description
In this course you will be presented with the general principles of media advertising and explore how they are applied across many different platforms (television, radio, email, social networks, etc.) and target audiences (national network, national spot, national syndication, viral, local, etc.). We will discuss the structure of the advertising industry and participants in the advertising process, including the roles of agencies, creative directors, station representatives, and media time buyers. Other topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace.
Prerequisites
T 207 (with a C- or better) or consent of the instructor
Course Format
This course will consist primarily of 5 lectures per week in a medium-sized lecture room. There will be occasional small group discussions and exercises focusing on topics pertinent to the course.
Required Text
Advertising
Arens, Schaefer, & Weigold
McGraw-Hill Irwin, 2012
*** Please NOTE: Do NOT buy a copy of this textbook from a bookstore or online bookseller. You have already paid a course fee that will provide you with an electronic copy of this textbook via Oncourse.
Other required readings will be placed on electronic reserve. I will let you know when they are available and how to access them.
Requirements Met By T340
This is a course in the Telecommunications Industry and Management area of
emphasis.
OTHER IMPORTANT ADMINISTRATIVE INFORMATION
Use of Technology in the Classroom
IU is one of the great wireless universities in the world. Many of you will bring laptop computers to class. And, of course, we all have cell phones...many of which can be used to access web content. If you use these technologies to advance class discussion (i.e., find an example of what we are talking about on YouTube, support an argument you are making with an article on a trade website, etc.), I think that is great! Of course, using laptop computers to take notes on during class is appropriate as well. However, there are uses of technology which will compete with what we are trying to accomplish in the classroom. For example, I can't think of ANY reason for you to need to send a text message while you are in class. Don't do it. I'll call you out and tell you to stop.
It's also hard to argue that looking at Facebook or setting your Netflix cue helps you make sense of the topics we are covering in class. Use your computer to make more sense of the class topics when you're in class.
Disabilities
To request disability accommodations, please contact IU Disabilities Services (855-3508) or visit their Website at http://www.indiana.edu/~iubdss/ for more information.
Academic Misconduct
You should read the IU Code of Student Rights, Responsibilities, and Conduct.
Then, realize that I expect students at a major university to be honorable and to observe standards of conduct appropriate to a community of scholars. All acts of dishonesty in any academic work constitute academic misconduct. This includes, but is not necessarily limited to, the following:
Cheating-using or attempting to use unauthorized materials, information, or study aids in any academic exercise.
Plagiarism-representing the words, ideas, or data of another as one's own in any academic exercise. (Plagiarism: What it is and How to Avoid it)
Fabrication-unauthorized falsification or invention of any information or citation in an academic exercise.
Aiding or abetting academic dishonesty-intentionally or knowingly helping or attempting to help another student commit an act of academic dishonesty.
Academic Misconduct will not be tolerated in this class. You will be assigned a 10-point quiz regarding plagiarism issues to take during the first week of class to ensure you are familiar with the concept and how to avoid it.
Religious Holidays
According to IU policy, I will make accommodations if you need to miss class for observance of a religious holiday. However, there are some things that you MUST do in order for these accommodations to be made. Find out what they are by visiting http://www.indiana.edu/~deanfac/download/download.html
Grading Scale
I will use the following scale to assign final grades:
A 93%
A- 90%
B+ 87%
B 83%
B- 80%
C+ 77%
C 73%
C- 70%
D+ 67%
D 63%
D- 60%
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