Summer Session I 2007
Section: 4221

This course meets daily from 10:30am -11:20am in RTV 226.

Professor: Robert Potter

Description

In this course you will be presented with the principles of network, national spot, and local radio and television advertising. We will discuss the structure of the advertising industry and participants in the advertising process, including the roles of agencies, station representatives, and media time buyers. Other topics include the impact of the Internet on the advertising process, social and individual effects of advertising, and considerations for advertising in a global marketplace.

Those with questions about T340 should contact Dr. Potter via email.