Here are some thoughts and questions that may inspire a Mini-Writing paper or Wiki post from Chapter 5 of Media Today

1.On page 165 you find this sentence: "One popular solution to the problem of profitability has been to try to increase revenues by moving the content across media." Can you find examples of that in practice...ones which aren't mention in the textbook?

2. Contrary to early forecasts, the internet is not leading to massive erosion in TV viewing. One reason for this may be the ease with which we can use the Web while we are watching to enhance the viewing experience. Can you find examples of how TV programs are trying to encourage that?

3. Watch a TV show and see if you can find example of product placement. Then, do a little bit of internet research to see if you can find how much money the producers of the show were able to generate from that placement.

4. Watch an evening of prime time television on a BROADCAST network. Then, find out who the producing studio of each show is by searching for it here. How vertically integrated was the envening that you watched?

5. Pick a trend/issue from Table 5.4, discuss the pros & cons (in your own words, of course) and take a reasoned personal position.