After reading pages 466-470 of Media Today you should be familiar with the following vocabulary:

daypart
sampling (as applied to scheduling strategies)
pitches
treatments
concept testing
pilot
stipping
prime time

Here are some thoughts and questions that may inspire a Mini-Writing paper or Wiki post from pages 466-470 of Media Today.

1. These pages present an argument for why advertisers claim to be most interested in the 18-49 demographic. Conduct some research (Google News, Lexis-Nexis, etc.) to uncover data that either supports or refutes these claims.

2. According to the Media Today author, Joseph Turrow, "the challenge is to maximize the audience flow across programs in the daypart." Can you find places in the current prime time broadcast network lineup where you think successful audience flow is less than likely? Explain why you think so.