After reading Lotz chapter 6 you should be familiar with the following vocabulary:

LPM
"Don't Count Us Out"
MRC
AGB
A/P meter

And you should be able to answer these questions after reading Lotz chapter 6 :

1. What were some specific results of Nielsen's transition to the People Meter measure national TV ratings in 1987-1988?

2. What technological problem did Nielsen experience as a result of increased DVR use in the marketplace? How did they attempt to solve that problem?

3. In what ways is "census" data available via digital cable systems and DVR subscribers better than Nielsen data? In what ways is it worse?

4. What was "strange" about the data released by Nielsen in the fall of 2003? In what way could that anomaly be considered a case of terrible timing for Nielsen?

5. Why are data collected by LPM more representative of local markets? Why does LPM data still have significant implications for national broadcast networks?

6. Nationally, individual television programs reach fewer people than ever before. But TV networks are paying more for advertising in those programs than ever before. Why does a former FCC commissioner think that might actually make sense?