After reading Reeves & Nass 219-246 you should be familiar with the following vocabulary as it applies to the topic at hand:

Orienting Response
Related Cuts
Un-related Cuts
Dichotic Listening Task

And you should be able to answer these questions after reading Reeves & Nass 219-246:

1. What dependent measure did Reeves & Nass use to show that motion affects attention? Specifically, how did they test it?

2. So, if motion in television leads to more attention, producers should try to put as much motion in their creations as they can, right? Why not?

3.What is a cut? Are they all equivalent from a cognitive standpoint? Why or why not?