After readingThe Media Equation, p. 111-139you should be familiar with the following vocabulary:

Law of Hedonic Asymmetry
Pollyanna Effect
Proactive Enhancemnent
Retroactive Interference
Valence
Excitation Transfer

After reading The Media Equation, p. 111-139 you should be able to answer these questions:

1. Reeves & Nass make the claim that all assessments people make of situations begins with a simple evaluation. What is it?

2. What happens in your brain when you experience something positive? What about when you experience something bad?

3. How did they apply this brain response to the world of media processing? Did they support the media equation with their findings? Expalin.

4. Consider this sentence from page 125 "The negative messages caused longer reaction times to the secondary tones; that is, participants paid more attention to negative messages." How would you re-interpret it to be more specific given how STRTs are currently conceptualized?

5. Why is arousal just as important a concept when it comes to emotion as valence?