After reading Potter & Bolls Chaper 2 you should be familiar with the following vocabulary as it applies to the topic at hand:

subtractive method
neuron
central nervous system (CNS)
peripheral nervous system
autonomic nervous system
sympathetic nervous system
parasympathetic nervous system
ganglia
response pattern

And you should be able to answer these questions after reading Potter & Bolls Chapter 2:

1. Describe the basic assumptions of psychophysiology? How are these (as a whole) different from how physiological measures were viewed by media researchers prior to 1980?

2. What are the benefits and drawbacks of using a psychophysiological approach to understand how your brain processes media?

3. What historical figure (pre 1920) discussed in the chapter interest you and why?

After reading Potter & Bolls Chaper 3 you should be familiar with the following vocabulary as it applies to the topic at hand:

signal chain
biopotentials
bipolar recording
electrode
electrode lead
electrode gel
Impedance
high-pass filter
low-pass filter
AD/DA boards
tonic response
phasic response
habituation