After reading Potter & Bolls Chaper 1 you should be familiar with the following vocabulary as it applies to the topic at hand:

Stimulus-Response (S-R) Model
Social Learning Theory
Confederate
Orienting Response
S-I-R Model

And you should be able to answer these questions after reading Potter & Bolls Chapter 1:

1. How did the work of Pavlov and other behaviorists influence the development of the Shannon-Weaver Model of communication?

2. Explain how the S-R approach is reflected in the "second debut" of physiological methods in media research.

3. Describe the major principals of the information processing approach.