After reading Lotz chapter 3 you should be familiar with the following vocabulary:

Deficit Financing
Common Ownership/Vertical Integration
Cost-plus
Put pilots
Showrunner
Holding Deals
Co-production

And you should be able to answer these questions after reading Lotz chapter 3 :

1. What argument did policymakers use to justify the reale of the fin-syn rules in the early 1990s?

2. Why have there been fewer reruns in primetime during the post-network era? How has this impacted the traditional "season" system of the traditional network programmers?

3. Why could deciding to schedule commonly-owned or co-produced shows eventually hurt a network programmer? What is an example of this, according to Lotz?

4. Why does Lotz claim sweeps have become largely irrelevant to major broadcast networks? Explain why you agree or disagree.